EPS. Also known as a vector file, EPS (ENCAPSULATEAD POST SCRIPT) files are perfect for all types of media (brochures, magazines, promotional items, and banners). The file can be scaled to any size without creating jagged edges or suffering image quality loss. A logo in the EPS file format is the most versatile format available.
Logos on the web have been optimized for
a fast download time. A logo copied from a web page cannot be
used for printing or pdf as the resolution is too low. The file
extension is typically .GIF or .JPG. EXCEPTION
TO THE RULE is HIGH RESOLUTION JPGS.
JPG. JPG files are easy to place or import into many office programs, most commonly used for web design, and power point presentations. JPG files can be saved in high and low resolution. Be sure to use the right resolution for the desired application. |
FILE FORMAT NAMES |
EPS |
Encapsulated Post Script |
GIF |
Graphics Interchange Format |
JPG |
Joint Photographic Experts Group |
PNG |
Portable Network Graphic |
TIF |
Tagged Image File Format |
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